![]() “We also consult on ways to communicate culture and create employee engagement through our large format digital printing capabilities.”Īs Ferguson walks through a client’s office, she will say: “Let’s print your mission statement in vinyl lettering and place it in the conference room and outfit the individual offices with custom dry erase walls that include your core values printed along the border.”įocal Point utilizes etched vinyl to help with privacy for conference rooms by placing - at eye level - a pattern or the company’s logo. “We extend your company brand through actual signage throughout your office space and building,” Ferguson says. Focal Point also addresses ways to communicate the client’s company vision, mission, and core values through digital imaging. “We wanted to provide the best of the best to corporations and small- to medium-sized business who normally wouldn’t receive the kind of consultative approach we take.”įocal Point Signs & Imaging, a five-star rated Yelp company, specializes in what Ferguson calls “on-location branding,” which includes traditional signage, like a reception area lobby sign. “There are retail sign shops that cater to quick turnaround banners and the like, and then there are huge sign companies that cater to large developers and municipalities with quality design at the ready,” she says. She also discovered there was a huge gap in the marketplace. “Having worked in both print and web-based media, the creative aspect to marketing through messaging is attractive to me.” “Signage is advertising and that’s where I spent the majority of my adult life,” she says. She named it Focal Point Signs & Imaging and established it in Costa Mesa, Calif. “I wanted to create a company that would not be so narrowly defined on what we did.Īfter months of deliberation, she made her choice: She decided to launch her own full-service media signage company. “When you look at entering into a franchise agreement, you’re handcuffed on what you can and can’t do because of compliance requirements,” she says. She looked at buying a franchise, but deferred. Luckily, the decade she spent helping to build the largest automotive classified web site in the country had its perks - namely stock options, which afforded her the luxury of launching her own company. WHEN CYNTHIA FERGUSON LEFT HER HIGH-PROFILE POSITION AT A HIGHLY-SUCCESSFUL INTERNET COMPANY, she pondered her future. In order to qualify for the PPP loan amount received, Focalpoint Securities LLC's 2019 payroll expenses are estimated to be at least $5.42M.Few companies possess the consultative approach and the overall talent of Cynthia Ferguson’s high-end sign and imaging firm.īy Rick Weinberg, California Business Journal. On the PPP application, Focalpoint Securities LLC reported intending to use the proceeds of their PPP loan for the following expenses:īusiness Information - Focalpoint Securities LLC in Los Angeles, CAīased on the standard PPP eligibility formula, it may be possible to estimate the payroll expenses represented by a company on their PPP application (see details above). In order to qualify for the PPP loan amount received, Focalpoint Securities LLC's 2019 payroll expenses are estimated to be at least $5.29M.īased on their reported 55 jobs retained, this equals an estimated average yearly compensation of $96,157 per employee 1 Reported PPP Proceed Usage: Please Note: Information on estimated payroll and compensation based on PPP rules is provided for informational purposes only.īased on the standard PPP eligibility formula, it may be possible to estimate the payroll expenses represented by a company on their PPP application (see details above). Additionally, because this standard calculation is based on the maximum loan eligibility, it will under-estimate payroll costs if the business did not apply for the full amount of loan to which it was entitled based on its 2019 payroll expenses and other variables described above.Because salaries for PPP eligibility purposes are capped at $100k, businesses with highly-compensated employees will yield an under-estimation of actual payroll costs.This estimation assumes that the PPP recipient applied for the full amount for which they were eligible, and no other variables affected the loan amount received. Situations may exist in which it may not be accurate to estimate a PPP recipient's payroll expenses based on the amount of PPP loan received. SES - Senior Executive Service Pay Calculatorįor Focalpoint Securities LLC, the calculation used to estimate payroll costs is shown below:.FWS - Federal Wage System Pay Calculator. ![]()
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